Difference between copywriting & content writing?

The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.

Copy writing

Content writing

• General Copywriting per word and/or per page
Web – based copywriting per word and/or per page

• Magazine writing
• Newspaper writing
• Academic theses
• Corporate content 
• Annual reports 
• Technical/specialist content 
• Government docs 
• Textbooks 
• Ghost writing
• Marketing material (brochures, adverts, etc.)
• Advertorial
• Press release
• Website content
• Online consumer content
• Link – building and keyword content
• Consumer/Journalism Blog
• Corporate/Content
• Marketing Blog
• Email marketing
• Social media post writing
• Social media strategy